Live from Microsoft's E3 press conference comes news of a new free to play Xbox Live Arcade title, called JoyRide.

Joyride looks like a casual game, offering a variety of rides that users can customise and then put their avatar in the driving seat.

Joyride will be free to download and free to play and players can personalize their experience by buying cars and upgrades, as well as sharing any racetrack purchased with friends.

There's usually a catch when something is free. We're guessing that Microsoft will make its money back via micro-transactions.

A trailer will available on the Xbox Live marketplace later today.