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Xbox 360 price cut period sees hardware outsell PS3 by more than double

by Steven Williamson on 1 October 2008, 09:14

Tags: Xbox 360, Microsoft (NASDAQ:MSFT), Xbox 360

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Figures published by ChartTrack reveal sales of the Xbox 360 have increased by 214% in the last couple of weeks since the price-cut, outselling the Playstation 3 by more than two-to-one.

A reduction in the Xbox 360 ERP last week has brought the entry-level price point for Xbox 360 down to £129.99 whilst Microsoft's largest marketing campaign in its history has kicked off and so far appears to have paid off and it appears that Xbox 360 is set to drive forward the success that saw sales reach over 6 million in Europe last week.

Chris Lewis, Vice President, Interactive Entertainment Business EMEA, said: “This data shows that the Xbox 360 trajectory continues upwards, and not just in the UK. We’ve seen uplift in all countries in Europe and are confident that even at this rate of growth we can keep retail satisfied with a steady supply of consoles throughout the Christmas season.

Our commitment to continuously improving and innovating new content, our new high-profile marketing campaign and the fact that we’re now the best-value next-gen console on the market with an entry-level ERP of £129.99 combine to make Xbox 360 the right blend of gaming and wider experiences at the right price to offer unparalleled entertainment for everyone. And these figures prove it.”


From last Friday, 19th September, Xbox 360, which includes a 60GB hard drive and one wireless controller, has an ERP of £169.99. The Xbox 360 Elite, which comes with a massive 120GB hard drive enabling consumers to store huge quantities of content downloaded from Xbox live marketplace as well as their own music, has an ERP of £229.99. The Xbox 360 Arcade console, perfect for those wishing to make their first foray into the gaming and entertainment world of Xbox, has an ERP of £129.99.


HEXUS Forums :: 10 Comments

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I was one of those.
Bargain price of £100.

I wanted a PS3 and Christmas seemed like the time, but now why bother.
Apparently the price may slide to £100 sooner rather than later…its $183 in Japan at the moment!

Now that would be anther blow the the PS3! Especially if the rumoured new 360 designs come flying out of the traps at good prices and the hard drive comparison is ended by a proper pricing policy.
I think it was a great play my Microsoft and finally releasing the console early is paying off in terms of manufacturing cost. (at the expense of RROD I know :( )
I pondered for long time which console to buy. I still wouldn't mind a 360 to use as an extender to my HTPC and these price cuts are making it very tempting!

The issues that still put me off are;
- Noise
- RROD
- Expense of buying MS branded 360 HDDs
- Expensive wifi adapter and plug and charge thingy for controllers
- Beige colour on cheaper models

I may still buy one, but they need to address at least most of the above issues first.
s_kinton
I pondered for long time which console to buy. I still wouldn't mind a 360 to use as an extender to my HTPC and these price cuts are making it very tempting!

The issues that still put me off are;
- Noise
- RROD
- Expense of buying MS branded 360 HDDs
- Expensive wifi adapter and plug and charge thingy for controllers
- Beige colour on cheaper models

I may still buy one, but they need to address at least most of the above issues first.

If you are in no rush, wait for another price drop and/or bundle deal on an elite

-Black, not beige (Its white actually :P)
-RROD- Maybe Jasper will have hit by then
-There are some bundles with the stupidly priced MS dongle
-120Gig HD included

:)
its tempting indeed but if you was to go through what i did with my 360. i would get a ps3 or wii even if it was £1000 tbh

its no fun when your console doesnt/stops working :S

but besides that, the 360 is a great console. im still holding on to mine dispite the fact i hardly turn it on now.
I thought Jasper was out since 6th August?

Have to say I am mighty mighty tempted these days. Especially with GOW2… I'd rather play those kind of games on the PC, but since that's gradually turning into casualville I might have to go to the white side.