Press releaseThe New Xbox Experience
The new Xbox experience represents the first time in history that a mass market consumer electronics device has been reinvented through free software, giving people more fun and intuitive ways to interact, play and enjoy entertainment.
“Xbox LIVE is the world’s fastest-growing online social network on TV,” said John Schappert, corporate vice president of Interactive Entertainment LIVE, Software and Services Business at Microsoft. “We doubled our membership the past two years, growing from 3 million to 6 million, and then from 6 million to 12 million. And today, we are adding a new member every five seconds. With the best and broadest social entertainment experiences launching this fall, the future is limitless.”
Some of the features that make the new Xbox experience groundbreaking are the following:
• Entertainment without limits. With LIVE Party, bring your favorite games, TV shows, movies and pictures to life by sharing those experiences with friends, wherever they are around the world.
• Express yourself. With the new Xbox 360 experience, gamers can personalize their entertainment like never before. They can create their own avatar, designed exclusively by Rare Ltd., and jump into a party with friends from around the world.
• “Must See TV” and much, much more. The biggest names in entertainment worldwide, such as Netflix, NBC Universal, Universal Studios Home Entertainment, SCI FI Channel, USA Network, Constantin and MGM are bringing their content to Xbox 360.