More content coming to XBL marketplaceMicrosoft has signed a 'strategic partnership' with American media conglomerate, Viacom which gives them access to the company's catalogue of movies, videos, and games and allows them to distribute the content via its MSN website and the Xbox live marketplace.
In return for the package, which includes access to shows on the MTV network and BET and also movies owned by Paramount Pictures, Microsoft will 'deliver advertising on Viacom Inc.'s network of websites for the next five years'.
" This landmark alliance brings valuable promotional power and increased monetization to our wide portfolio of branded websites, which collectively represent the leading entertainment presence online. Microsoft's superior assets and expertise in the ad serving and sales business will drive enhanced value to our digital operations," said Viacom chief executive Philippe Dauman.
President of Microsoft platforms and services, Kevin Johnson, added, "Viacom's portfolio of original content and strong consumer brand connections are a terrific complement to Microsoft's Web, gaming and digital advertising assets. This deal is another milestone in our quest to build a world-class advertising platform to serve the broad needs of advertisers and publishers. If ever there was a 'win-win' partnership across two companies, this is it."
Source :: LA Times