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Playstation 3 goes to the Opera

by Steven Williamson on 5 February 2007, 11:52

Tags: PlayStation 3, Sony Computers Entertainment Europe (NYSE:SNE), PS3

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Sony's marketing campaign sees them heading to the Opera in order to promote the Playstation 3. According to Saturday's edition of The Times, Sony have sponsored a production of Puccini's La Bohem and will have a Playstation 3 in the foyer of the London Coliseum for attendees to test out the latest games.

"We don't want the PS3 to be pidgeon-holed as a video game," Carl Christopher from Sony PlayStation UK, told The Times. "We want people to look at PlayStation as a brand in a different way."

If these people can afford to go to the Opera, perhaps they might have some loose change to afford the £425 console. Good thinking Sony!

The Guardian have recently revealed that Sony have started an intensive marketing campaign for the PS3, in which they have identified 12 individuals and organisations - ranging from club promoters to artists, fashion industry insiders, Dazed & Confused magazine and even the BBC's 1Xtra - and given them a free hand to create original content inspired by key characteristics of the PS3. Each will then distribute content digitally across a wide range of outlets including their own contacts and fanbases, social networks such as MySpace and Bebo, websites, blogs, and by email.

Source : The Times

HEXUS Forums :: 2 Comments

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Bit worrying that the BBC is getting involved in the marketing of consumer goods. Even if its ‘inspired by’ it still counts as endorsement or advertising to me.
“We don't want the PS3 to be pidgeon-holed as a video game,”

no, i too would hope people could tell the difference between a “video game” and a “games console”