Sony President emphasises the power of the PS3
by Steven Williamson
on 9 January 2007, 09:41
Tags:
PlayStation 3,
Sony Computers Entertainment Europe (NYSE:SNE),
PS3
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In an interview at CES with trade magazine Blu-Ray Today, Sony President Kaz Hirai used the opportunity to highlight the power of the PS3, in relation to the Xbox 360 and Wii, by saying"I have heard many people say our competitors' systems are just as powerful as the PS3. That simply is not true. No other next generation entertainment system pushes the envelope on advanced technology like PS3."
Hirai used the example of first person shooter 'Resistance: Fall Of Man' to emphasise the gulf between the three formats by saying, "That game simply wouldn't be possible on any other system without using multiple discs."
Commenting on the much-publicised PS3 launch problems Hirai said, "I don't think anyone could have foreseen the difficulties we encountered in the production of the blue laser diode for the PlayStation 3, which ultimately delayed the launch of PlayStation 3. We were asking our teams to develop millions of components for the PlayStation 3, like the Blu-ray Disc player and cell broadband engine, that had previously only been produced in the thousands."
Despite the launch problems, Sony seem happy to have achieved their target shipment figure of 1 million consoles by the end of 2006. A further 5 million PS3s are planned to be shipped before the end of March.