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PS3 launch day mayhem in Japan

by Steven Williamson on 13 November 2006, 00:59

Tags: PlayStation 3, Sony Computers Entertainment Europe (NYSE:SNE), PS3

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The Playstation 3 went on sale in Japan on Saturday with reports of huge queues and many retailers selling out within the first few hours of their stores opening. We're currently unsure whether every last one of the 100,000 PS3 units allocated to Japan have been sold, but judging by pictures and camera footage of the huge queues, who had to be held back by security to prevent injury, we'd guess it was a successful launch day.

It's too early to suggest that these scenes mean that the Playstation 3 will come anywhere close to the success of the Nintendo DS in Japan. The hand-held console has sold over 20 million units to date, in a country that has approximately 31 million people who play video games. In the whole scheme of things 100,000 units was bound to sell out quickly and the real test will be over the next 12 months when Sony deliver larger quantities of the console to the region. However, recent surveys in Japan, conducted by ITMedia, suggest that approximately 40% of gamers plan to purchase a PS3.



Check out these crowds on YouTube, via Joystiq


HEXUS Forums :: 12 Comments

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Sony's been making hot cakes again. Now just a few more months and we can have a go :(
not surprising as they only assigned 100,000 consoles to Japan - they are keeping most back for america because there the xbox 360 has been a success (unlike in Japan)
i thought it was 80000
to totally disregard the actual news article
The hand-held console (DS) has sold over 20 million units to date, in a country that has approximately 31 million people who play video games.
woah that is nuts :o
Well everywhere has been saying 100,000 so i think its most likely that figure. Tell you what though, made some great stories in newspapers and TV. “PS3 sells out” and the like, as said in the article 100,000 units is nothing in Japan and was bound to sell out.

Should think Europe will be getting the same treatment, a low number initially for everyone to get the buzz and create some good PR scenes.

Also there was about 3 British people on the BBC website who flew to Japan just for the launch secured one and flew home…what a waste, a beautiful and interesting country ignored just because of some games console, not to mention the final cost of it all!