Following in the footsteps of Microsoft, who has recently joined forces with GAME to sell downloable content codes in store, Sony is also set to trial a similar scheme.

SCEE President Andrew House recently told MCV:

“We would like to work with the right retail partners in Europe under the right model, to undertake the same sort of activity.”

Currently, GAME sells a selection of Microsoft games and DLC, such as the Halo 3: Mythic Map Pack Collection, for the same price as it does on the Xbox Live Marketplace, so it looks likely Sony will follow a similar path.

As well as being able to redeem reward points against DLC purchases, the scheme will also allow younger gamers without credit and debit cards to pay with cash in store.