Official announcements usually follow any new Sony product launches, even if it is as something as trivial as a colour change, but there hasn't been any word at all about this new controller from the Sony camp.
Though it's probably quite easy to fake such a shot, check out the photo below which certainly looks genuine, and judging by the receipt it was only bought a couple of days ago.
Can I have a white PS3 to go with that please?

Thanks Joystiq