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Virtual events on the PS3 to take centre stage

by Steven Williamson on 29 May 2008, 10:17

Tags: PlayStation 3, Sony Computers Entertainment Europe (NYSE:SNE), PS3

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Following the success of Playstation Day, a virtual event that PS3 gamers could attend from the comfort of their own living room, Sony has said that they can now start scheduling more elaborate and exciting productions for the Space, which will be available for use by both first and third parties.

Playstation Day took place on May 6th and was an online event that was a test-run of the new PlayStation Media & Events Space, a virtual arena that will serve as the live entertainment hub of the PS3 online community, hosting everything from new game unveilings to sports events to fashion shows.

Attendees were drawn from 10,000 PS3 users who have been test-driving Home as ‘closed beta’ users. Given exclusive VIP entry to the Space, they were greeted by a large-scale area dressed with various elements from real-world PlayStation Day, including the iconic hexagonal branding and artwork from each of the day’s PlayStation zones.

Users were able to explore the Space, experiencing highlights of the day such as a photo gallery of games developers and a jumbo screen of the day’s speeches with an introduction from Kazuo "Kaz" Hirai, President and Group Chief Executive Officer of Sony Computer Entertainment. Users were also able to enjoy a video stream of all the action from the real-world PlayStation Day experience.

The online Media & Events Space can be re-dressed and re-branded just like a real-life venue.

“As well as looking great, the Media and Events Space is flexible and user-friendly - it’s a real focal point for our virtual community. This was a very exciting first event and we’ve already received plenty of great feedback,” says Home producer Martijn Van Der Meulen.

You can bet that companies will pay 'top dollar' to use the space for their hard-hitting advertisements.

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