Sony profits up, no thanks to PS3
by Steven Williamson
on 26 October 2007, 09:36
Tags:
PlayStation 3,
Sony Computers Entertainment Europe (NYSE:SNE),
PS3
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Shares in Sony have this morning jumped by 9% as a result of the declaration.
The company revealed that their game's division didn't fair as well, with increased losses which have almost doubled to ¥96.7 billion ($848 million). Sony has said that the loss was due to "the strategic pricing of PS3 at points lower than its production cost and the increase in PS3-related inventory write-downs recorded during the current quarter compared to the same quarter of the previous year."
Sony claim that that have sold 1.3m PS3s during the quarter, bringing the grand total to 5.6m based on sales since launch and they're hoping to boost sales further with the introduction of a number of PS3 deals over the Christmas period.
As a result of the boom in other areas of the the company, Sony has now raised its operating profit forecast by ¥10bn to ¥450bn through to the end of next March, a six-fold rise from a year earlier.
Source :: Games Industry