Google has added further functionality to its Google+ social network by unveiling Google+ Pages, a new way for businesses to connect with customers and fans.

Launch partners include Angry Birds, CNN, Fox News, the Muppets, the Dallas Cowboys, Pepsi, Toyota, Macy’s, X Games, WWE, Train, Barcelona Football Club and Save the Children, but expect those numbers to swell as other companies use the service to pimp their brands.

“For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.” Google SVP of Social Vic Gundotra said in a blog post.

Usual Google+ members can add brands to their ‘circles’ and vote on posts to help them gain popularity. To search for specific brands, you need to follow a new process. Just go to Google and search for [+], followed by the page you're interested in (like +Angry Birds). You’ll automatically be taken to the relevant Google+ page, and can then add them to a ‘circle.’

You can join Google+ here, but before you do check out our top ten Google+ tips to get you started and take a look at our recommendations for the best Google+ games.