Virgin Media has announced that it'll be migrating all of its 2MB broadband customers to a 10MB service beginning May 2009.
According to the cable service provider, the transition is possible due to recent investments into expanding its network capacity - highlighted by the December '08 launch of a 50MB service.
As of today, Virgin Media will be streamlining its broadband portfolio into what it calls a "10-20-50 range" - allowing consumers to choose one of only three connection types; up to 10MB, up to 20MB and up to 50MB.
The telling words, of course, are "up to", and though a migration from 2MB to 10MB will be welcomed by many, users should be aware that actual speeds will vary depending on factors such as distance from the exchange.
Nonetheless, Virgin Media claims that offering an entry-level service of up to 10MB will support the Government's plans for widespread high-speed broadband.
Chief executive Neil Berkett had this to say:
Our entry-level broadband product is now twice the speed of comparable services and, with our new 10-20-50 range, we clearly offer the highest quality broadband service in the UK. The migration of millions of 2Mb customers to 10Mb is only possible because of the power of our next generation network and is just one example of how we are creating exciting propositions for consumers which provide transformational experiences and go way beyond their expectations.
Official press release: Virgin Media Boosts Millions of Broadband Connections
