Long battery life is one of the most sought after features of mobile devices, according to a global survey.
Owners won't do as much with their mobile devices if they know it's going to take a chunk out of the operating time. People want new, powerful features, but they don't want to be looking for the nearest power outlet all the time.
The survey, conducted by TNS Technology, spanned some 15 countries, in which the majority of those surveyed said battery life was the most important feature. There were a few exceptions, with the Chinese preferring hefty storage capabilities above all else. High resolution cameras were also high on the wish-lists of many.
Despite all of the 'I wants' discovered during the survey, it remains to be seen whether a single device that can call people, take photos, play MP3s, make videos, download music, etc, will be the way forward in mobile technology, or whether we should stick to more specialised devices.
The BBC has a story detailing further findings of the survey.