Canon has today rolled out a bundle of new cameras, headlined by a new digital SLR, the EOS 550D.
Arriving as the successor to the EOS 500D, Canon's latest packs an 18 megapixel sensor that's almost identical to that of the professional EOS 7D.
Able to shoot at 3.7fps, the EOS 550D features a nine-point auto-focus system and offers 14-bit image processing and an expanded ISO range of 100 to 6,400. Armed with Canon's DIGIC 4 image processor, it's also able to shoot Full HD movies - a feature that's quickly becoming common place for the modern dSLR.
Canon's implementation allows the EOS 550D to shoot 1080p video at 30, 25 or 24fps. Alternatively, users can capture 720p footage at 60fps or 50fps. Standard-def users can also look forward to a new feature dubbed "Movie Crop", which provides a 7x zoom with no loss of image quality when shooting SD video. High-quality audio, too, is catered for via a 3.5mm external microphone jack.
Over to the rear, there's a 3in new-and-improved 3:2 widescreen display with Live View, HDMI output and added support for SDXC memory cards.
Sounds rather good, and it's currently scheduled to ship on February 24th, priced at £799 for the body only, £899 when bundled with a 18-55mm lens, or £1099 with a 18-135mm lens. Want a closer look? Check out the Canon-provided walkthrough video below.
Official press release: 18MP, 1080p HD Movies, ISO 6400: Canon redefines the boundaries of the consumer DSLR with the EOS 550D