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Sky announces record sales of premium Sky+HD service

by Parm Mann on 30 April 2009, 09:52

Tags: Sky+HD

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Sky has today responded to recent sales figures published by rival HD service Freesat by announcing that that its Sky+HD customer base has passed the one million mark following record sales in the first quarter of 2009.

According to the satellite broadcaster, 243,000 new subscribers have joined its premium service in the first three months of the year - a substantial boost triggered by a combination of drastic price cuts, nationwide advertising and an increase in the number of HD channels.

The rapid growth has taken Sky+HD's total install base up to 1.022 million, an increase of over 50 per cent compared to the 465,000 customers this time last year. In addition, Sky also adds that its Sky+ functionality is now being used in more than five million homes - that's one in five for the UK and Ireland.



HEXUS Forums :: 9 Comments

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I think Sky has had a great deal of sucess by offering HD boxes for £50 but when you take all the subscription costs into account you are still paying hundreds of pounds each year. I wonder how many more people will keep signing up under current market conditions. I know quite a few people moving the other way and are dropping Sky now.
Bradyjames is absolutely correct. Many people are now realising the Sky monthly costs are not worth it. As the digital switchover comes in region by region people will be able to get BBC,ITV Ch4 and probably Ch5 on HD via Freeview. Of course they will need to buy a HD set top box but after that no more paying out. Those on Freesat can enjoy HD now . Humax do a great line in refurbished Foxsat HD boxes So if you have an old Sky dish you can get HD for free for ever for under £90:
People are not really buying SkyHD for freeview channels though IMO.

They are buying it to get their current sky channels in HD…..and that is why so many have ordered a box.

A few people I know finally went for it now the box is only £50 and the waiting times they have been told are shocking, the demand is that high…..at least 6 weeks I think the last one was told.
Nothing to do with the free boxes being offered at tesco right now, i suppose
We're in economic meltdown - all the unemployed need something to watch during the day. Sky sales will soar over the next 3 years.

Butuz