Following a £75 special offer in October 2008, BSkyB has once again cut the cost of its flagship Sky+HD service by lowering the purchase price from £150 to a tidy £45.
The all-new purchase price is available now to new and existing customers, but the latter will be charged a £30 installation fee. As expected, the new purchase price is applicable only to those who sign up to a 12-month subscription with HD-pack prices starting at £26.25 per month.
Sky will be hoping the lower-than-ever start-up price entices new customers as it attempts to make high-definition television the norm. As an added incentive, it's currently giving away £50 of Marks and Spencers vouchers and the the Sky HD Pack free for one month to all new HD subscribers.
It's tempting, but many may still be put off by the costly monthly subscription. Sky+HD, with all of Sky's premium channel packages, still fetches a staggering £55.75 per month.
Official product page: Sky.com