PRESS RELEASE
X cam and X screen Offer Key Premium Features Without the Premium Price
LONDON, 15th Feb, 2016 — Instead of a one-size-fits-all approach, LG Electronics (LG) will bring to Mobile World Congress 2016 a new series of smartphones developed to offer customers a unique user experience by offering one exceptional feature at a price that rivals mid-range smartphones. The first two models in the X series — X cam and X screen — will debut at MWC in Barcelona on February 22. The X cam and X screen are designed for customers who do not want or need all the bells and whistles that come with today’s high-end phones but still desire a great camera or advanced display.
The X cam sports dual cameras on the rear and delivers one of the most advanced camera experience in a mass-tier smartphone. Thanks to LG’s seamless 3D Bending Glass, the X cam features an elegant curved finish on the front and with a profile of only 5.2mm, the device is extremely comfortable to hold in the hand. And unlike other boxy and heavier mid-range phones, the X cam tips the scale at only 118g.
The other model, appropriately named X screen, is equipped with an “Always-on” Second Screen which until now has only been available on LG’s premium V10. The Second Screen sits above the main 4.93-inch HD In-cell Touch display and makes multi-tasking a breeze on the X screen. With the 1.76 inch Second Screen, users can easily access frequently used apps, answer calls without interrupting the current activity or just play music. The Second Screen also lets users check ime, date, battery status and other notifications without ever having to turn on the phone. What’s more, the X screen offers a stylish, sleek look with its crystal-clear glass fibre exterior and clean lines.
“Everyone has a favourite smartphone feature,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “At LG, we think there’s room for devices that do one thing very well and that customers shouldn’t have to pay for features that they don’t want. At the end of the day, we’re committed to offering consumers more choices.”
LG’s X series will debut in key markets in Asia, Europe and Latin America starting next month. Visitors to MWC can see the new X series for themselves at LG’s booth in Hall 3 of Fira Gran Via from February 22-25.
X cam Key Specifications:*
- Display: 5.2-inch FHD In-cell Touch
- Chipset: 1.14GHz Octa-Core
- Camera: Rear 13MP and 5MP / Front 8MP
- Memory: 2GB RAM / 16GB ROM
- Battery: 2,520mAh
- Operating System: Android 6.0 Marshmallow
- Size: 147.5 x 73.6 x 5.2mm~6.9mm
- Network: LTE
- Colors: Titan Silver / White / Gold / Pink Gold
X screen Key Specifications:*
- Display: Main) 4.93-inch HD In-cell Touch
Secondary) 1.76-inch LCD (520 x 80)
- Chipset: 1.2GHz Quad-Core
- Camera: Rear 13MP / Front 8MP
- Memory: 2GB RAM / 16GB ROM
- Battery: 2,300mAh
- Operating System: Android 6.0 Marshmallow
- Size: 142.6 x 71.8 x 7.1mm
- Network: LTE
- Colors: Black / White / Pink Gold
* Specifications/Features may vary depending on the market.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximising inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com/UK.
