LG's New Mid-Range Smartphone Line Up Delivers Premium Design and Features

PRESS RELEASE

Better Grip, In-Cell Touch Display and Intuitive UX Offered In LG's New Range of Mass-Tier 3G and 4G Smartphones

London, Feb.23, 2015 - At this year's Mobile World Congress (MWC), LG Electronics (LG) will unveil a new line of exceptional smartphones at exceptional prices with the introduction of mid-range handsets with design elements and features usually reserved for premium models. 

LG's new lineup of four mid-range smartphones - Magna, Spirit, Leon and Joy - builds on LG's design language to bring optimised performance and effortless user experience to a broader range of consumers. By combining the most essential hardware with LG's premium design elements and user experience, LG has created the perfect balance of style and usability. The displays on the LG Magna and LG Spirit were designed with a subtle 3000mm radius curve for a sleeker profile.

The four devices will be available in both 4G and 3G versions, consistent with LG's strategy to expand its appeal in the mass-tier segment with different products for different networks. The 4G and 3G versions of each model share nearly identical design hues with metallic back covers distinguishing the 4G models while the 3G devices feature patterned plastic back covers.

The LG Magna, which means "ultimate" in Latin, features a 5-inch in-cell touch display, normally offered only in premium smartphones, and a Quad-Core chipset. With an 8-megapixel main camera and 5-megapixel front shooter, the LG Magna was designed with high quality selfies in mind. A class leading 2,540mAh removable battery keeps the Magna running all day even with heavy use. 

The LG Spirit, which embodies the spirit of LG's innovations, features a 4.7-inch in-cell touch display and an 8-megapixel camera. In-cell touch technology makes the phones look slimmer while maximising their display areas and minimising the bezels. By bringing images closer to the screen, in-cell touch displays offer improved sensitivity with faster touch recognition, better outdoor visibility and crisper images. 

The LG Leon, "lion" in Latin, offers a 4.5-inch display in a compact, premium-looking body. The smallest of the group, LG Joy, has a 4-inch display and delivers pure enjoyment in a smartphone that fits in any pocket. 

With the new mid-range lineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot makes it easy to take great selfies with a simple hand gesture that starts a three-second countdown. LG has extended the distance from which the camera can recognise gestures to 1.5 metres to accommodate popular selfie sticks. Glance View, which debuted on the G Flex2, lets users quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even while the display is off.

"LG's new mid-range collection continues our legacy of offering amazing smartphones at reasonable prices," said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. "For millions of consumers around the world, the deciding factor on which smartphone to buy isn't how fast or how big it is but how balanced it is. With our new mid-range smartphones, more and more customers will be looking to LG for their next handsets."

LG's new mid-range collection will begin its global rollout this week in select markets. Visitors to MWC 2015 will be able to experience all of LG's newest products first-hand at LG's booth in Hall 3 of Fira Gran Via. 

LG Magna Specifications:

LG Spirit Specifications:

LG Leon Specifications:

LG Joy Specifications:

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components - and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com. 

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com/uk.