PRESS RELEASE
London, United Kingdom, December 5, 2017 – Honor, a leading smartphone e-brand, today announced that Honor is the number one smartphone e-brand in China in 2017 in terms of sales performance.[1] The company also announced a new global growth strategy that aims to make Honor a top-three smartphone brand worldwide in five years.
In addition, Honor launched two new products today: Honor View 10, a true flagship which delivers state-of-the-art artificial intelligence (AI) and superior performance and Honor 7X, a mid-range player that for the first time, is bringing full-view display to the mass market. Both smartphones are offered at extremely competitive price points with Honor View 10 available at 499.9 euro/449.99 GBP and Honor 7X at 299 euro/269 GBP.
Honor also announced its Structured Light and Sync Play technologies which enhance facial recognition and music playback respectively.
Top smartphone e-brand and growing market share
In addition to winning the number one spot as the leading smartphone e-brand in China, Honor also became the number one and number three e-brand in Finland and Russia respectively.[2] Honor’s sales grew significantly on Black Friday in the United States and Europe this year. As a leading e-brand, Honor takes full advantage of the mobile Internet development and aims to become the most loved smartphone brand for young people and people who are young at heart. With a unique Internet-powered business model and exceptional product portfolios delivering uncompromised value, Honor is replicating its successful business model in other countries across the globe. The company has set a goal to become a top-five smartphone brand by 2020 and a top-three by 2022.
Honor View 10 delivers revolutionary mobile AI and ultimate performance
Honor View 10 marks the beginning of a new AI era, enabling a productive, entertaining and fun lifestyle for users.
The powerful Kirin 970 chipsets which include a Neural-Network Processing Unit (NPU) is at the heart of Honor View 10’s extreme performance. It powers a series of new AI applications which recognize different scenes when taking photos, translates different languages in real-time even without an Internet connection and understand user’s behaviors and optimizes the phone’s performance.
The new Kirin 970 features an octa-core ARM Cortex CPU and a first-to-market Mali-G72 12-core GPU. Together with 6GB + 128GB memory and EMUI 8.0, it unleashes amazing processing power in multi-tasking environment and gaming. Honor View 10 has a special Gaming Suite which significantly increases performance of mobile games.
The 3,750 mAh battery and Honor SuperCharge technology make Honor View 10 ideal for gamers and heavy users. Honor SuperCharge can charge the battery to 50 percent in just 30 minutes while operating at a low temperature and voltage.
Honor View 10 is equipped with a high-definition 16MP + 20MP dual-lens camera with F/1.8 wide aperture and 2-in-1 PDAF automatic focusing, enabling users to take professional photos in the blink of an eye.
The Honor View 10 will be available from January 8, 2018 in selected markets, including Western Europe (United Kingdom, France, Germany, Italy, and Spain), India, Malaysia and United States.
Honor 7X’s unmatched price-performance makes it the ideal festive gift
The Honor 7X is the first smartphone to feature Honor FullView Display that delivers remarkable display quality and achieves an extraordinary high screen-to-body ratio.With exceptional durability and quality, Honor 7X is a perfect gift for the holiday season.
For gamers the Honor 7X’s 18:9 screen lets them see more when in the midst of the action. The smartphone also doubles the productivity and fun with its One-key Screen Split function.The dual-lens 16MP + 2MP rear camera with large aperture (F/0.95 – F/16)and Phase Detection Auto Focus (PDAF) ensures DSLR-level photo quality and shooting experience is at selfie-lovers’ fingertips.
A single charge of the 3,340 mAh battery enables Honor 7X to be on the go for more than 24 hours.Combined with a powerful octa-core Kirin 659 and graphics processing unit (GPU), the Honor 7X provides a clarity and user experience that is incomparable at this highly competitive price.
The Honor 7X will be available for purchase from December 5, 2017 in selected markets, including Europe (United Kingdom, France, Germany, Italy, Spain, Poland, Ukraine and Turkey), Russia, United States, Middle East (United Arab Emirates, Saudi Arabia and Iran), India and Malaysia. Honor 7X can be ordered at Honor online store:http://www.hihonor.com/global/products/mobile-phones/honor7x/index.html
New exciting technologies delight and inspire users
Speaking of Honor’s brand mission, Mr. George Zhao, president of Honor, said: “’For the brave’ is in Honor’s DNA. It drives us to constantly deliver innovative technology, aesthetic design, best-in-class quality, delightful experiences and accessibility for young generations. Honor is also a young lifestyle co-creator, inspiring people to pursue their dreams and live life to the full.”
Honor announced two new technologies to enhance facial information capture and music entertainment that excite and inspire the young generation.
Structured Light technology can help the camera to capture depth information and obtain rich and accurate facial details. It significantly enhances the security of “face unlock” and the vitality of face reconstruction, enables new virtual reality and augmented reality applications such as facial animation and small object reconstruction.
The Sync Play technology enables several mobile devices to play the same music simultaneously using wireless connectivity. It greatly improves the surround sound effect and produces a truly immersive music environment.
About Honor
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
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[1] Data from IDC
[2] Data from GFK
