PRESS RELEASE
San Diego, CA – January 9, 2019 – The company that pioneered the protective laptop backpack and briefcase, and the brand that created the ultra-premium mobile phone case market segment will both have a booth at the upcoming Consumer Electronics Show (CES) in Las Vegas. The world’s preeminent exhibition of new products and technologies will return to the entertainment capital of the world from January 8-11, 2019.
STM Goods, the Australian-based designer and producer of inventive bags, cases, and tech accessories, will feature its wide array of products that distinctively blend protection and style. The lineup is highlighted by the Myth Collection, its newest ensemble of backpacks, briefs, and sleeves—products that are equal parts functional, fashionable, and affordable.
Also making its debut to the public are the company’s new lines of accessory products. Simply Smarter Essentials are a collection of everyday tech necessities (cables, hubs, powerbanks screen protectors), vital to keeping digital gear running smoothly and efficiently. Simply Smarter Innovations are an assortment of indispensable items engineered with novel touches (e.g., cables with swivel connectors) to make daily life simpler.
In addition, STM will introduce its advanced use of augmented reality (AR), which the company first rolled out last year at CES. Utilizing this groundbreaking technology to give consumers an entirely new way to explore the features and benefits of backpacks and mobile phonecases, STM demonstrated one more reason why the company has earned a reputation for being an industry trendsetter. The new, enhanced AR experience enables retailers to provide customers with a cutting-edge, in-store shopping experience without the use of triggers.
Element Case, the California-based creator of original premium grade smart phone accessories, will showcase the latest edition of Katana, a limited production offering that is the brand’s most alluring and exclusive product. Highlighted by the use of warm, natural walnut hardwood, Katana features a material engineered reinforced chassis that is CNC machined from corrosion-resistant stainless steel and military-grade G10 glass composite. The combination of precision-machining and hand-finishing gives each individual case a unique character.
In addition, Element Case will present its other recent product introductions that comprise the X1 Collection, including the limited edition Black OPS Elite (with its mechanical kickstand that provides a 35 degree viewing angle for landscape orientation), and the cases that comprise the European-inspired Spectre Series (Enigma, Vapor-S, Shadow, and Illusion).
Visitors to the STM Goods/Element Case booth at CES will be able to participate in a “case swap” of their current phone case for a new Element Case product, as well as have the opportunity to win a wide array of STM merchandise.
About STM Brands
STM Goods: Smarter Than Most. Since its inception in 1998, STM Goods has become an international leader in the creation of laptop bags, packs, fitted cases, and other accessories designed to safeguard digital gear, stylishly. Element Case: For Those Who Know. Long recognized as the leader in high-end phone cases, Element Case continues to challenge the status quo with a unique combination of industry-leading protection plus stunning design.
