PRESS RELEASE
New Streets range combines company’s trademark protection with a simple, classic look
STM Goods, a leading designer of innovative bags, cases, and accessories for consumer electronic devices, today announced the release of its newest line of products: The Streets Collection. Streets, a four-piece collection of casual, handsome accessories designed for the young entrepreneur, combines STM’s trademark protection and clever, thoughtful design with a uniquely individual, classic look for today’s professional.
“The strength of STM is understanding how people use their tech devices, and then designing bags and cases that better protect and organise their digital lives,” said Ethan Nyholm, CEO and co-founder of STM. “The Streets Collection harkens back to the straightforward ingenuity of our original bags, yet stands as a fully updated solution for today’s needs. The result is equal parts timely and timeless.”
The name “Streets” pays homage to STM’s heritage, with each of the products in the line named after roadways in the company’s hometown of Sydney. STM created Streets both as a return to the brand’s roots and to showcase all it has learned and encountered since opening for business nearly two decades ago.
Featuring ample storage for work and life gear, the Streets collection includes SlingTech™ protection and the innovative CableReady™ cable routing system. The ultimate in tech protection, the SlingTech™ system cradles your laptop in dual density foam, suspending it at all times off the floor of the bag. The bottom corners are reinforced to provide maximum protection through impact prevention.
The CableReady™ system keeps your bag tangle free when charging devices – the purpose built pockets, ports between section and integrated cable management keeps charging cables conveniently stowed and out of the way. Finally, the included Stash™ helps to ensure that all smaller items such as batteries, cables and pens, remain organised and safely in place.
The Streets Collection consists of the 22L capacity Kings backpack, 18L Banks backpack, the Judge brief, and Ridge sleeve.
With cavernous compartments, the 22L Kings backpack can store your laptop, tablet, phone, documents, gym clothes, cap, lunch and more! Featuring SlingTech™ protection and the CableReady™ routing system, the zippered side pockets offer quick access to frequently used gear and the included Stash™ ensures that all smaller items are kept organised, not lost in the depths of the bag! RRP £99.95
Carry all your daily essentials with the Banks backpack. With plenty of room for work stuff, life stuff and digital essentials, the Banks has the capacity to fill storage and style needs with equal measure. With plenty of pockets, SlingTech™ protection and the CableReady system™ the Banks also includes Stash™ and side pockets for water bottle storage. RRP £84.95
Equally at home in your hands or over your shoulder, the Judge laptop brief will accompany you on the journey to where life takes you. With pockets, zippers and compartments meaning there is a place for everything, SlingTech™ protection, the CableReady™ system, and the Stash™ included, the Judge is a comfortable, organised carry any day of the week. RRP £64.95
Take the cushy insulation of a padded interior that protects your laptop, encase it in a supremely rugged yet handsome exterior and you have the Ridge. With protective foam, super soft lining and quilted padding you can be sure your laptop is in a happy place when on the move. RRP £39.95
The Street Collection will be available from Amazon.co.uk.
For more information please see www.stmgoods.com
About STM Goods
Founded in 1998 in Sydney, Australia, STM offers a full range of lifestyle-oriented laptop bags, tablet cases, smartphone cases, and accessories. STM’s mission is to provide a more comfortable, secure, and stylish means to transport digital gear. All products are backed by a product lifetime warranty. For more information about STM, please visit the company’s website at www.stmgoods.com
