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fring™ Rings In Mobile VoIP Freedom Of Choice

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Press Release

•    SIP solutions now easily accessible even from non-SIP enabled mobile handsets.

•    fring™ enables mobile VoIP (mVoIP) communication between fring™, Skype™, Google Talk, Windows Live Messenger (MSN) and SIP providers including to regular phones.

LONDON, 26 March 2007 – fring™ today announced that it is the first company to facilitate true mobile independence by enabling fring™ users to choose any SIP provider to make mobile VoIP (mVoIP) calls to regular phones. For the first time, fring™ users (fringsters) can easily pick-and-choose between their favourite SIP-based VoIP networks, even without a SIP-enabled phone.

This pioneering development from fring™ benefits mobile users who are now free to communicate using hundreds of SIP providers to make SIP-to-SIP calls and SIP calls to regular landline and cellular phones. fring™ has also broken the technology barrier to enable fringsters to use SIP provider accounts even if their handset does not support SIP. fring™ is pre-programmed to recognise several SIP providers including GizmoProject, VoipCheap and VoipStunt, but users can easily configure other providers through a simple guided process.  

“Enabling SIP is another example of fring™ openness and our drive to empower consumers with real mobile independence - by allowing them to choose the provider of their calls, regardless of mobile operator,” explains Avi Shechter, co-founder and CEO, fring. “fringsters can now simply choose how they want to call or chat with a one-click choice from their contact menu to other fringsters, to PC based IM buddies, or to landlines and other cellular phones using GSM, fring™, Google Talk, MSN, Skype, SkypeOut or SIP.”

fring™ compatibility with SIP providers allows mobile users to save money by communicating through their operator’s data package, using their choice of VoIP provider rather than traditional more expensive “talk” airtime. Reduced calls charges are shared with family and friends who benefit from cheaper deals when calling fringsters on their SIP VoIP-in, or Skype-In numbers.