PRESS RELEASE
The AA has over one hundred years' experience in seeking out, assessing and recommending the best places to eat and stay in the UK, published annually in the AA Lifestyle Guides and now available in four FREE iPhone apps: AA Hotel Guide, AA B&B Guide, AA Restaurant Guide and AA Caravan & Camping Guide Britain, all available for download onto the iPhones 3G, 3GS and 4G. Whether looking for a coastal campsite, a cosy rural farmstead, a delightful country house hotel or a lively local bistro, each app has a wealth of content available to search, with instantly accessible information at your fingertips to help you find the perfect spot, whatever the occasion.
The new apps have been developed by the AA and Mobile Commerce and feature over 1,000 restaurants, 2,650 B&Bs, 850 caravan and camping sites and more than 2,400 recommended hotels making them an essential companion to any traveller. Search around your current location when on the move or select a location of your choice to receive comprehensive listings of each establishment, including a detailed description, images, contact information, links to the establishment's own website and online booking functionality where applicable. Additional search options available make selection even easier with the ability to search by AA star rating or cuisine type.
David Watchus, manager of AA Publishing, comments: "The AA's Lifestyle Guides are among our most popular books and there really is a guide that suits everyone. Bringing these guides to iPhone users is a natural next step as the information available is invaluable when you are planning a trip or are out and about."
Simon Numphud, manager of AA Hotel Services, adds: "The emergence of mobile marketing is yet another channel of opportunity for the AA Hotel Services brand to take advantage of. Moving our guidebook content online is a strategic decision with dual benefits; it moves the AA brand into a digital arena and promotes our membership base to a new audience, which they may not have been able to target before."
AA Lifestyle Guide Apps are available from the iTunes store.
