PRESS RELEASE
Popularity of innovative mapping and navigation app puts it in top 1 per cent of all Google Play downloads
Zurich - Switzerland, 8 October 2012 - ROUTE 66, a pioneer in mobile mapping and navigation solutions for handsets and tablets, today announced that its innovative ROUTE 66 Maps + Navigation app has been downloaded over a million times on Google Play. The number of downloads of the app puts it in the top 1% of all Google Play downloads by volume.* The download rate continues to increase week on week.
‘We are extremely pleased with the take-up of our solution on Google Play - our navigation applications are designed for a range of devices, but downloads on Android have exceeded all our expectations,' said Job van Dijk, ROUTE 66 Chief Operating Officer. ‘The most frequently used device is the Samsung GALAXY S II, but at this moment the download rate to Samsung GALAXY S III devices is growing very fast. From what we can gather from user feedback, our end-users really like the free access to on-board and off-board maps for over 100 countries. We have also received very positive feedback on our unique Follow Me augmented reality navigation feature.'
ROUTE 66 Maps + Navigation gives users the option to store complete maps on their smartphone or tablet using Wi-Fi before they go on the road; this helps them to avoid data roaming charges while abroad and ensures instant access with guaranteed performance, whatever the local network reception might be. The app also features Follow Me augmented reality navigation, which shows the real road ahead and adds a realistic virtual car driving in front, guiding users to their destination via a combination of GPS, live video, detailed maps, and spoken directions.
The app can be downloaded for free on Google Play.
* Estimate based on AppBrain stats, i.e. less than 2% of all apps on Google Play have more than 250,000 downloads.
Pictured: Google Play ROUTE 66 Maps + Navigation installations by device is available at http://www.66.com/static_media/products/press/android/Google_Play_ROUTE_66_Maps_+_Navigation_Installations_by_Device.png
Availability and Pricing
ROUTE 66 Maps + Navigation is available as a free download via Google Play to Android users running Android 2.0 or above and offers free access to maps. On Google Play the app comes with a free 30-day Worldwide Trial licence that includes Navigation (including Follow Me) and free access to premium services like Traffic information and Speed cameras. The lifetime Worldwide Navigation licence is available via in-app purchase for EUR 49.99 / USD 64.99 and offers turn-by-turn navigation in over 80 countries.
For screenshots and videos of the app, visit http://www.66.com/press.
About ROUTE 66
ROUTE 66 is a pioneer of smart, easy-to-use navigation solutions for mobile devices under the ROUTE 66 brand, as well as developing solutions and software development kits for the world's largest mobile device manufacturers. The company also provides a wide range of additional geographic content and location-based services. Headquartered near Zurich (Switzerland), ROUTE 66 has offices in Western Europe, Eastern Europe, and Asia, and sells its products and services worldwide. For more information, please visit http://www.66.com.
