Press Release
Leeds, UK, 30-08-2007: Audio-Technica, the leading Japanese manufacturer of high-performance microphones, headphones, wireless systems, mixers and electronic products for the home and professionals, is using IFA, the world's largest Consumer Electronics Show, as the European launch-pad for its impressive new range of consumer headphones.Well-established in its home market of Japan, where it is the number two brand in this hugely competitive arena, Audio-Technica plans to establish its headphones in the hearts and minds of European consumers.
For those who want their music on the move but with something extra in the way of performance and style Audio-Technica has two ranges of headphones; the Clip-On Ear Fit series, the miniature "inner-ear" earphones and the stylish Ear Suit headband models. All of these models offer a simply superb sound; a perfectly secure fit and a robust build-quality ensuring durability and reliability.
The Clip-On range starts with the EM7 GM model; light-weight ear-fitting headphones with Aluminium alloy housing designed to offer both style and powerful sound. The more expensive EM700 model is a lightweight aluminium headphone available in black or silver and with a rubber cup lining to ensure comfortable listening.
The EM9D model looks fantastic and radiates the look of technology with a newly developed aluminium alloy housing designed to offer both style and powerful sound. A new sliding ear-fitting mechanism adjusts the position conveniently and the soft rubber support and large ear hanger allows long hours of listening without any discomfort.
The similar EM9R model is encased in an exceptionally durable machined aluminum housing, to provide outstanding performance in a sleek, lightweight package. Each earphone is equipped with an innovative sliding axis for easy adjustment and a truly custom fit, whilst the soft rubber support loops and large, lightweight ear hangers are engineered for hours of listening without fatigue.
Audio-Technica offer seven earphone models starting with the comparatively inexpensive CK7 silver titanium model which features an 11 mm neodymium magnet driver to deliver deeper bass, extended treble and higher fidelity, yet remains small enough to fit inside your ear.
The EC700 is a hybrid clip-on ear-bud design available finished in Titanium or Aluminium. These incredibly light-weight ear-fitting headphones designed to offer both gorgeous style and high quality sound.
CM700 is Audio-Technica's completely new, slim stick-design earphone available in aluminium or manufactured from a highly durable Titanium alloy to offer an exceptional listening experience. Far more powerful than conventional drivers, rare earth neodymium magnets operating at the core of these headphones deliver maximum sound quality in the minimum size.
The CK9 is a stunning earphone featuring an advanced armature system for a delicate, indeed truly audiophile playback of sound and an 11 mm Diameter Driver to deliver deeper bass, extended treble and higher fidelity, whilst remaining small enough to fit inside the ear. Available in black or white these stylish yet practical earphones are great for both running outdoors or training in the gym.
For the iPod™ generation the ES3 portable headphones are now available in three new nano-matching colours – blue, green and pink, as well as the existing white and black models. These up-to-the-minute headphones, which fold flat when not in use, are ultra-lightweight, affordable, and the perfect sonic upgrade for iPod listening.
The similar but more powerful ES5 model is available in black or white and features impressive 40 mm neodymium magnet drivers which project a powerful sound from folding headphones designed for comfort, quality and portability.
At the top of this range is the ES7, the all new portable headphones designed to superbly match your iPod. Features include a neodymium magnetic phi 42mm driver plus a CCAW voice coil that produce a rich and accurate bass. The ultra stylish design with polished steel aluminium cups which mimics the iconic iPod design detail and soft leather-feel pads give total comfort around the ears in any environment. As with all of the new headphones from Audio-Technica, the ES range delivers more. More in the way of performance; value-for money and reliability; listeners have the confidence of durability and reliability from these headphones.
These exceptional headphones can be found on the Audio-Technica stand in Hall 1.2, The Home Entertainment Hall, Stand No: 111 at IFA, at Messe Berlin, 31 August to 5 September 2007.
