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TDK Life on Record unveils new high fidelity headphones at IFA Berlin

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PRESS RELEASE

New high fidelity in-ear and on-ear headphones with colour extensions, building on the audio legacy and ‘Signature Sound Technology' from a global category leader

BERLIN, August 31st 2012, 9.00am BST - TDK Life on Record today announced, from IFA Berlin, the launch of 14 new in-ear and on-ear headphones plus colour extensions to its existing headphone portfolio. These new products combine hi-fidelity sound with clean, functional designs to enhance the listening experience.

The new ST750 On-ear Headphones and IE800 In-ear Headphones will be an addition to TDK Life on Record's extensive "Signature Sound" headphone and audio line of products, which debuted last year. With the addition of these new products and extended colour options, TDK Life on Record now offers a full headphone portfolio that addresses all listening needs.

"Listening to music is a very personal experience. At TDK Life on Record, it is our mission to capture and optimise that experience," said Imation's Toshi Hokari, executive director, global product management, Audio & Video Information. "Our ‘Signature Sound' headphones give discerning music fans the chance to enjoy an exceptional listening experience across all music genres. Whether you're into indie rock or hip hop, you'll experience a true-to-performance acoustic experience. If you're looking for headphones designed for gaming, sports, live music, or DJing, there's a TDK Life on Record headphone made just for you."

Proprietary "Signature Sound" was developed and mastered by TDK Life on Record's Audio Research Lab to deliver pure, authentic sound with no artificial tuning. This provides the listener with the truest sound reproduction without "cranking the bass," and distorting the experience. 

SIGNATURE SOUND HEADPHONES

ST750 High Fidelity On-Ear Headphones

Balancing performance and design, these high fidelity headphones deliver a premium music experience. The ST750 headphones feature high performance 40mm drivers and are tuned to produce the ideal frequency response curve. An innovative, built-in amplifier increases the volume by 6dB and the bass by 4dB, reducing distortion and compensating for the low power of some MP3 devices. The result is an incredibly clear, balanced sound with wide range.

As with all TDK Life on Record Signature Sound products, the ST750s are sonically optimised and mastered by our Audio Research Lab to deliver an authentic, balanced sound, providing a superior acoustic experience for any genre, at any volume.

Superior materials and craftsmanship ensure these headphones look as good as they sound. Carefully crafted to deliver a distinct look and enhanced durability, the ST750s offer optimal fit, comfort and portability. The lightweight design features soft touch oval- shaped cushions that ensure comfort during extended wear while providing an acoustic seal for blocking ambient noise.

ST750 EU MSRP: £ 149,95

IE800 Dual Driver In-Ear Headphones

Integrating a patent-pending dual driver design, the TDK Life on Record IE800 headphones were developed and designed for those demanding the ultimate in high fidelity sound.

With one driver dedicated to bass and the other to mid/high frequencies, the IE800s produce optimally mastered bass, mid-range and treble for any genre at any volume.

Mastered by our Audio Research Lab, the IE800 headphones are sonically optimised to deliver our balanced, authentic Signature Sound.

With ergonomic design and ComplyTM foam tips, providing an in-ear seal for sound isolation, the IE800s ensure a comfortable listening experience, making them perfect for long sessions.

IE800 EU MSRP: £ 79,95

ON-EAR HEADPHONES

ST600 On-Ear headphones for PC Gaming

Better sound equals a better gaming experience. The ST600 full size stereo headphones with ultra comfortable earcups will enhance your gaming experience by delivering rich, acoustic sound reproduction with increased bass. In-line volume control and an easily adjustable microphone boom provide customisation options. ST600 headphones also work with many internet communication services, including Skype, MSN and Yahoo Messenger.

ST600 EU MSRP: £ 59,95

ST410 On-ear headphones - DJ Style

Improve your DJ skills with these ultra-comfortable noise-isolating headphones that feature the perfect balance of design and performance. The ST410 headphones include swivel ear cups, an adjustable, cushioned headband for comfort, and a gold-plated home stereo adapter. Powerful 50 mm neodymium driver units deliver incredible sound.

ST410 EU MSRP: £ 59,95

Colour extensions

Our best-selling MP100 headphones are now also available in striking red, white and blue.

IN-EAR HEADPHONES

EC40 "Vocal" In-Ear Headphones

These silver/blue aluminum headphones are pre-tuned to deliver sound with enhanced vocals, making them the ideal music accessory for listeners who expect more from their personal music experience. The high quality aluminum construction and proprietary 10mm driver provide full, rich sound with pristine vocals, while noise reducing silicone sleeves ensure a comfortable and customisable experience. A storage pouch is included to protect against damage or loss.

EC40 EU MSRP: £ 19,95

EC41 "Live" In-Ear Headphones

These bronze/white aluminum headphones are pre-tuned to deliver sound that is maximised for listening to live rock music recordings, making them the essential music accessory for fans of live concerts and festivals. The high quality aluminum construction and proprietary 10mm driver provide full, rich sound with pristine vocals, while noise reducing silicone sleeves ensure a comfortable and customisable experience. A storage pouch is included to protect against damage or loss.

EC41 EU MSRP: £ 19,95

EC42 "Bass" In-Ear Headphones

These red/steel aluminum headphones are pre-tuned to deliver sound with enhanced bass, making them the ideal music accessory for fans of hip-hop music. The high quality aluminum construction and proprietary 10mm driver provide full, rich sound, while noise reducing silicone sleeves ensure a comfortable and customisable experience. A storage pouch is included to protect against damage or loss.

EC42 EU MSRP: £ 19,95

SB20 Sports In-Ear Headphones

SB20 Sports headphones feature an ear hook that ensures they stay in place during exercise. The water resistant housing lets you go the extra mile.

SB20 EU MSRP: £ 11,95

EB410 In-Ear Headphones

The EB410 In-Ear headphones provide clean, natural sound in a lightweight, ergonomic design. The soft touch finish provides extra comfort, while silicone noise isolation sleeves in three sizes ensure a perfect in-ear fit. The EB410's are available in steel, bronze and red.

EB410 EU MSRP: £ 10,95

EB260 In-Ear Headphones

The EB260 In-Ear Headphones are built around 8mm microdrivers that deliver powerful sound for their small size. The durable aluminum housing withstands everyday wear and tear and the included silicon tips (3 sizes) ensure a comfortable fit. The EB260s are available in steel, red, blue, black and pink

EB260 EU MSRP: £ 7,95

Colour extensions

Our EB100 headphones are now also available in red, white and blue. EB300 headphones are now also available in white.

About TDK Life on Record Audio Products

TDK Life on Record, a leading global brand with a rich audio legacy, is dedicated to personalizing and enhancing audiophiles' ever-evolving digital music lifestyles. TDK Life on Record audio products are carefully crafted to focus on performance, marrying a clean, striking design with the precision and flexibility of modern technology. This world-class line of premium audio products delivers a warm, authentic, high-fidelity entertainment experience. The TDK Life on Record logo is a trademark owned by TDK Corporation and is licensed exclusively to Imation Corp.