LG ELECTRONICS MAKES IT EASY TO GO SMART WITH NEW SMART TV OFFERINGS

LAS VEGAS, January, 2011 – LG Electronics (LG), a global leader and technology innovator in consumer electronics, unveiled its new LG Smart TV platform at the International Consumer Electronics Show (Booth #8205). The unique platform provides access to thousands of movies, customisable apps, videos and the ability to browse the Web through an easy to navigate user interface and uncomplicated point and click remote system*.

A simple dashboard is the gateway to the LG Smart TV experience. With just four main sections – TV Live, Premium Content, TV Apps and a Launch Bar – viewers are never more than a few clicks from a vast variety of content.

For TV models, selecting features is as easy as the wave of the hand with the motion controlled Magic Remote*.  The remote is operated by simply pointing it at the screen, moving the cursor to the desired option and clicking on the selection. A keyboard is not needed, but a QWERTY keyboard app is available for download on Android smartphones or iPhone.

“LG Smart TV provides viewers with endless options on their television, however, if these entertainment features are difficult to access or select, consumers will not truly enjoy the technology,” said Jay Vandenbree, senior vice president, Home Electronics, LG Electronics USA. “We have designed our LG Smart TV platform to be as easy and simple to use as possible, so that viewers spend their time engaging with their television, rather than navigating it.”

Building upon the pioneering NetCast Entertainment Access offering, LG’s Smart TV platform provides access to endless entertainment options from providers including**:

The LG App Store is also populated with hundreds of applications for download. Additionally, the platform includes a Web browser so users no longer need to turn on their laptop to access the Internet. With this feature, news, reviews, and a host of other content can be viewed on the television screen. (Web browser available on LG Smart TV models and LG Smart TV Upgrader only).

LG’s Smart Share function allows users to wirelessly stream content from their PCs and other compatible devices for viewing on their television screen. Smart Share also includes Media Link, which provides additional information, such as cover art or liner notes, for content being streamed.

LG Smart TV is available on a range of LG’s new LED, LCD and plasma HDTVs, including: LV550T, LW550T, LW650T, LW770T, LW950T, PZ570T and PZ950T. The platform is also available on a number of Blu-ray Disc players and Home Cinema offerings. For consumers who are not looking to purchase a new television but would like to access the LG Smart TV technology, LG also has introduced the LG Smart TV Upgrader (ST600), a set-top box that provides any television with an HDMI input the ability to access endless amounts of content including movies, sports, television programming, music and premium applications.