LAS VEGAS, NV (CES) and IRVINE, CA – January 08, 2010 -- VIZIO, America’s #1 LCD HDTV Company, announced today that it has entered into a three year, North American endorsement agreement with international pop-music icon and film star, Beyoncé Knowles - Carter. Financial terms of the agreement were not released, but the contract does provide language that allows the parties to expand the relationship as VIZIO enters new markets around the world.
The agreement grants name and likeness rights to VIZIO for North American advertising, product packaging, web, promotions, public relations and point of sale materials. The partnership will also allow Knowles to participate in the design and performance characteristics of new products from VIZIO’s ever-expanding line of audio, visual and web-enabled products.
“Beyoncé is in an elite class of entertainers who are globally known and respected for their talent on stage and in front of the camera,” said Laynie Newsome, Co-Founder and VP Sales & Marketing Communications of VIZIO. “We believe both VIZIO and Beyoncé are closely aligned as American success stories who have redefined the rules in our respective industries.”
VIZIO has maintained the #1 U.S. LCD ranking though the third quarter of 2009*, and had twice the Q3 shipment volume of Sony in the U.S. VIZIO now has more than 13 million U.S. households who own VIZIO HDTVs. They have recently been named one of Advertising Age's Hottest Brands.
“What I love about VIZIO is how committed they have been to customers and their focus on delivering tremendous performance at a great value,” said Knowles - Carter. “As a performer, I can relate to that, because my fans spend their hard-earned money to see me perform, and I give everything I can to make sure I exceed their expectations. I’m excited to be associated with such a successful company.”
Source – *iSuppli Corporation Q4 2009 U.S. TV Market Tracker