PRESS RELEASE
CinematicColor™ Guarantees Accurate Colour Performance Certified by an Individual Factory Calibration Report
Oxford, England, October 03, 2017 – BenQ, the global No.1 DLP brand, today announced CinematicColor™ Technology, a sophisticated colour engine that meets the film industry’s highest standards of cinematic colour accuracy. Engineered into all new CineHome, CinePrime, and CinePro home cinema projectors, CinematicColor™ reproduces precise Rec. 709 and DCI-P3 colour gamuts faithfully to the director’s vision, satisfying the most discerning home theatre connoisseur.
Only True Colours Convey Deep Feelings
“Our long-standing conviction is that only true colours can convey real feelings such as sorrow, joy, romance, and thrills,” said Conway Lee, President of BenQ Corporation. “CinematicColor™ evokes deep emotions by perfectly preserving the precise colours of the original cinematic content.”
As the only brand in the world to introduce CinematicColor™ guaranteeing the accurate colour performance certified by an individual factory colour calibration report, BenQ engineers hold dual certifications from THX and ISF to ensure full 100% Rec. 709 colour perfection. BenQ CinePro models go even further, achieving the digital cinema industry’s vast DCI-P3 colour gamut.
100% Rec.709 Colour Starts from the Light Source
CinematicColor™ Technology starts at the origin of light, where BenQ utilizes new leading-edge light sources with strict waveform analysis for perfect colour temperature. Controlling this light with ultimate precision, BenQ projectors’ opto-mechanical structure is sealed with special heat-resistant matte black paint to eliminate light overflow and achieve superb ANSI contrast performance for deeply detailed images.
Utilizing reference wavelengths at the nanometer level, BenQ engineers painstakingly pursued the ideal balance of colour accuracy and brightness in formulating the precise combinations of wheel angle and coatings for the RGBRGB colour wheel, achieving the perfect colour performance of CinematicColor™ Technology.
Only BenQ Provides a Factory Calibration Report
Each BenQ CinematicColor™ projector is rigorous tested and calibrated for accurate D65 colour temperature, gamma, black level, white level, neutral grey, hue, saturation, and brightness of RGBCMY colour tacking from all inputs, imposing the highest quality standards in the industry.
All BenQ CineHome and CinePrime home projector models fully meet ITU-R Recommendation BT.709 (Rec. 709), the internationally accepted objective colour standard for high definition video. High-end CinePro models exceed Rec. 709 to reach the American digital film industry’s significantly wider DCI-P3 colour gamut.
To find out more about BenQ home cinema projectors. please visit BenQ.co.uk
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About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.
About BenQ Group
The BenQ Group is a $25+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.
The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation,BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Darwin Precisions Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp..
