Going, going, gone
When a business starts using one of Google's enterprise products, like Apps or the Search Appliance, they have "gone Google", according to the recent Google ad campaign. And the campaign is apparently going well, as Google is extending it globally - including the UK.
The premise of the campaign is a pretty unsubtle appeal to herd mentality. By flagging up how many businesses have already ‘gone Google', the search giant is hoping to generate/increase momentum around its enterprise product portfolio.
Right now, it looks like the campaign will mainly be focused on outdoor display ads in places train stations, but here's a teaser YouTube vid, which explains where Google is coming from.
Talking of YouTube, our own Channel 4 has become the first broadcaster in the world to make its on-demand web service available through the leading online video site.
In the coming months, content made available at 4oD will also start appearing on YouTube, with the full integration expected to be completed by the end of the year. The content will be free of charge, with potentially increased ad revenue being the incentive for the collaboration.
"Making our programmes directly accessible to YouTube's 20 million UK users will financially benefit both Channel 4 and our independent production partners and help bolster our investment in quality British content," said Channel 4 chief exec Andy Duncan.