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Microsoft continues to claw US search share from Google

by Scott Bicheno on 12 May 2011, 11:13

Tags: comScore

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Little by little

Market researcher comScore has released its latest US search market figures and they show another fall in market share for Google at the expense of Microsoft-powered sites.

Google's share of explicit search fell from 65.7 percent in March to 65.4 percent in April, with both Microsoft site and Yahoo ones (which are now powered by Microsoft) gaining 0.2 percent, respectively. Ask and AOL, which still have small shares, continue to see their presence diminish.

comScore Explicit Core Search Share Report*
April 2011 vs. March 2011
Total U.S. - Home/Work/University Locations
Source: comScore qSearch

Core Search Entity

Explicit Core Search Share (%)

Mar-11

Apr-11

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

65.7%

65.4%

-0.3

Yahoo! Sites

15.7%

15.9%

0.2

Microsoft Sites

13.9%

14.1%

0.2

Ask Network

3.1%

3.0%

-0.1

AOL, Inc.

1.6%

1.5%

-0.1

*"Explicit Core Search" excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

But once you include contextual searches, which include partner searches and cross-channel searches, Google does a bit better.

comScore Total Core Search Share Report*
April 2011 vs. March 2011
Total U.S. - Home/Work/University Locations
Source: comScore qSearch

Core Search Entity

Total Core Search Share (%)

Mar-11

Apr-11

Point Change

Total Core Search

100.0%

100.0%

N/A

Google Sites

64.1%

64.2%

0.1

Yahoo! Sites

18.0%

17.9%

-0.1

Microsoft Sites

13.6%

13.8%

0.2

Ask Network

2.8%

2.7%

-0.1

AOL, Inc.

1.4%

1.4%

0.0

* "Total Core Search" is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on the
core domain of the five search engines are not included in these numbers.

 



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