In the wake of a year of reshuffles at the top of AMD's EMEA operation (AMD confirms appointment of new EMEA boss, AMD appoints former HP exec to head up EMEA...again) which included Jochen Polster remaining as the most senior marketing executive after the shock departure of Giuseppe Amato, we're seeing a dramatic culling of AMD's EMEA workforce.
We understand that around 100 of the roughly 250 people that still remained at AMD EMEA have been made redundant, with around 20 going from Germany alone two weeks ago and around 15 of the UK operation given the bad news last week, only a week before Christmas...
AMD is hardly the first company to announce some redundancies in current economic climate, but cutting two fifths of your workforce amounts to a lot more than mere ‘streamlining'. It's also worth noting that most external agencies have been kept in place, a priority that's definitely open to question.
The big question is: with such a skeleton staff in place, how can AMD continue to execute and actually make money from its presently competitive product range? To date we can find no-one within AMD, whatsoever, who believes this 'strategy' will work.
And, with its last profitable quarter over two years ago, if AMD can't compete how long will it be able to keep trading at all?