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Westcoast unveils new look

by Scott Bicheno on 11 March 2008, 10:47

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Onwards and upwards

Reseller distributor Westcoast is proudly showing off its shiny new logo, which it says is “The catalyst for the integration of our companies.”

Westcoast acquired consumables distie Orion Media Marketing in 2005, which in turn acquired XMA – also best known for consumables – last December. Westcoast clearly thought it was time to create a coherent front for all these companies.

“The rebrand is intrinsic to the products and services we offer and is supported by all operations within Westcoast,” said Jasmine Gledhill, group head of marketing. “It doesn’t just represent a new logo with a fresh new look and feel. It gives Westcoast the chance to reinforce our good reputation, encourage loyalty and assure quality of service across all products and market sectors.”

Westcoast chairman, Joe Hemani, added: “It represents current requirements and needs of a dynamic environment and customer expectation. Westcoast has been trading successfully for over 25 years and the new branding brings us into line with our much changed industry as we continue our march towards the next 25 years!”

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