PRESS RELEASE
Today EE, the most advanced digital communications company in Britain, releases its results for the year ended 31 December 2012.
The results cap a transformational year for EE: a year in which it launched a new company, network, retail estate and was first-to-market with superfast 4G in the UK. The results show:
EE has maintained solid commercial momentum.
- Full Year service revenue, excluding regulation, is up 2.7% yoy.
- Adjusted EBITDA margin improvement has been delivered, with H2 2012 margin at 22%.
- 83% of £445m annual cost saving target by 2014 already achieved.
EE is improving its customer value mix with continued strong postpaid smartphone adoption.
- 752k postpaid net adds secured in FY 2012, including 212k in Q4, with 52% of customers now on high value postpaid plans.
- Customer renewals in H2 increased by 20% yoy and churn has remained consistently low at 1.2%.
- Q4 mobile plan access fees up 6% yoy
Successful introduction of EE brand and ahead of schedule on 4G rollout
- EE reaches spontaneous consumer brand awareness of 43% just two months after launch.
- 18 cities and 43% of the population covered with 4G by end of 2012.
- 65 cities and 55% of the population to be covered with 4G by June 2013.
