London, 11th March 2019 – Japanese technology company Sharp extends its marketing team in Europe, with the new position of European Marketing Director filled by Kai Thielen.
After returning to the European market in 2016, Sharp is undergoing a new strategic positioning with a strong focus on its consumers. Sharp is to strengthen its European organisational power by increasing human resources in marketing.
Following positions at Sony and Bauknecht/Whirlpool, Thielen became Trade Marketing Manager at LG in 2003. As Head of Integrated Marketing Thielen held overall responsibility for LG’s brand communication in Germany since 2012, and played a key role in the successful restart and development of the marketing function at the new location in Eschborn.
“Sharp has a long history characterised by ingenuity and innovation. Even today, Sharp can benefit from its longstanding experience in research and development and bring it into groundbreaking technologies like 8K and AIoT,” says Thielen. “I am looking forward to actively shaping the progress of this strong brand in Europe and realising Sharp’s vision.”
In his position as European Marketing Director Kai Thielen directly reports to Sascha Lange, European Vice President Sales & Marketing.
Sascha Lange says: “We are happy that Sharp could attract such an experienced marketing professional as Kai Thielen with such an extensive industry expertise. In conjunction with our Europe-wide PR network development we send out a clear signal: Sharp is back.”
Sharp Corporation is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. Sharp sets its business vision as “Changing the World with 8K and AIoT.” 8K technology creates images that reveal a world beyond our everyday reality and gives birth to thrilling new discoveries. AIoT connects people and society through artificial intelligence and IoT technology. Being the origin of countless innovations, through these ideas, Sharp will continue to revolutionise the world. Sharp Corporation employs 52,548 people around the world (as of June 30, 2018) and recorded consolidated annual sales of 2,427,271 million yen for the fiscal year ended March 31, 2018.
For more information, please visit: www.sharpconsumer.eu.