What we do online
In the UK it looks like we're pretty keen on social networking and commenting in forums, but not so mad about blogging. Germany and the UK lead the pack when it comes to ecommerce. Two thirds of British people surveyed said they'd bought something online in the past month, compared to an average of 57 percent.
Regarding what people use the Internet for, here's a handy table showing what those surveyed had used the Internet for in the past month:
| 81% | used a search engine to find information |
| 76% | looked up the news |
| 74% | used online banking |
| 65% | looked up the weather |
| 63% | researched a product or service before buying it |
| 61% | visited a brand or product website |
| 56% | paid bills |
| 51% | watched a video clip |
| 50% | used a price comparison site |
| 44% | listened to an audio clip |
And here's what people buy or just research on the web:
| Researched | Compared prices | Bought | |
| bought theatre and/or concert tickets |
47% | 47% | 84% |
| bought a holiday | 70% | 60% | 71% |
| bought medication | 53% | 34% | 55% |
| bought a PC | 75% | 71% | 49% |
| bought a mobile phone | 72% | 64% | 47% |
| bought a household good | 68% | 73% | 47% |
| bought a TV and/or DVD player |
70% | 69% | 47% |
| bought a car | 85% | 68% | 18% |
You can access the full survey here (pdf).
