Judging by the number of senior executives flown over for its Solution Summit EMEA 2009, Intel is putting high priority on its European channel as the global economic meltdown and challenges unique to Intel in Europe run their course.
As well as an army of US based big-wigs, the region was represented by Christian Morales, who is VP and GM of Intel EMEA. In this interview he spoke exclusively to HEXUS.channel to give our readers an insight into Intel's EMEA operations and how its sees the European region.
Among the topics covered are the importance of being aware of state stimulus packages as governments attempt to kick-start ailing economies with a boost in public spending.
Morales gives us his perspective on the EMEA market on the whole and what, if any, indicators he's seeing of renewed growth in the region. He concludes by commending the UK government's Digital Britain initiative, a view not shared by all.