Mature handling
The video game industry has scored some points with the US Federal Trade Commission as a new report found publishers and distributors were seeing increased success in terms of keeping children away from content aimed at higher age groups.
In comparison, the film and music industries are not doing as good a job said the FTC, which also said all three industries could improve self-regulation even more, especially in terms of new mobile gaming and viral online marketing.
The congressional report, the seventh of its kind since the year 2000, said a group of 13 to 16 year-old shoppers had been sent by the commission to buy DVDs, music and games aimed at higher age groups.
Only 20 per cent of the undercover tweeny shoppers managed to get their mitts on M-rated video games when shopping alone, a number way down from the 42 per cent able to do so in 2006.
By contrast, 72 per cent of underage children were able to buy music labeled with content warnings for explicit lyrics.
