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NVIDIA GeForce GTX 285: post-launch pricing comparison

by Parm Mann on 16 January 2009, 15:08


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UK availability

NVIDIA has been on the charge this past fortnight with a pair of graphics cards that lead the way in terms of performance. Last week it was the GeForce GTX 295, a £400 heavyweight that stands alone as the fastest single-board graphics card in the world.

This week it's the GeForce GTX 285, NVIDIA's second 55nm part and one that takes the crown of fastest single-GPU graphics card. Despite its performance credentials, though, the card launched yesterday with a whopping-great asking price of around £315 for a stock-clocked model.

Fast it may be, but when a similar-performance Radeon HD 4850 X2 can be had for just £260, we found the latest-greatest GeForce very tough to recommend. Echoing our thoughts, HEXUS.community member sleepyhead added "at that cost, you may as well go the whole hog and get a GTX295".

Furthermore, with performance leadership back in its grasp, NVIDIA's new high-end pricing has somehow inadvertently made rival AMD offerings appear to be very good value for money.

Inflated launch-day prices for the GeForce GTX 295 are slowly-but-surely being eradicated, now let's take a look at GeForce GTX 285 pricing and availability some 24 hours after launch. Here's our summary:

UK Market

etailerProductAvailabilityPrice (inc. VAT)
SCAN.co.uk GIGABYTE GeForce GTX 285 In stock £321.17
  ASUS GeForce GTX 285 In stock £332.67
  EVGA GeForce GTX 285 In stock £332.67
  BFG GeForce GTX 285 OC In stock £332.67
  XFX GeForce GTX 285 In stock £344.17
  EVGA GeForce GTX 285 SC Pre-order £355.67
  BFG GeForce GTX 285 OC2 Pre-order £355.67
  XFX GeForce GTX 285 XXX In stock £367.17
  XFX GeForce GTX 285 Black Edition Pre-order £367.36
  EVGA GeForce GTX 285 SSC Pre-order £369.15
  BFG GeForce GTX 285 OCX Pre-order £378.67
As always, UK-based HEXUS.community discussion forum members will benefit from the SCAN2HEXUS Free Shipping initiative, which will save you a further few pounds plus also top-notch, priority customer service and technical support backed up by the SCANcare@HEXUS forum.
dabs.com GIGABYTE GeForce GTX 285 In stock £315.98
  XFX GeForce GTX 285 Pre-order £306.99
  XFX GeForce GTX 285 Black Edition Pre-order £355.99
  XFX GeForce GTX 285 XXX Pre-order £323.98
ebuyer.com ZOTAC GeForce GTX 285 In stock £294.99
  ASUS GeForce GTX 285 In stock £329.99

Availability, then, is fairly widespread with generous availability from the likes of Scan, Dabs and Ebuyer.

From the three aforementioned etailers, the cheapest in-stock offering is Zotac's GeForce GTX 285, available from Ebuyer.com at a cost of £294.99. Readers should note, however, that the lowest GeForce GTX 285 price is still some £20 more than a pre-overclocked GeForce GTX 280 - a card that's likely to offer similar performance.

Overclocked models range in price from around £320 all the way up to the dizzy heights of £380. Far too close to the performance-leading GeForce GTX 295, and making very little sense, we feel.

While availability looks good, and prices appear to be edging down to £300 or less, it remains hard to ignore the cheaper alternatives - namely the Radeon HD 4850 X2 for £260 and the overclocked GeForce GTX 280 for £275.

Moving on, how about pricing in the rest of Europe and the US? Head on over to Page 2 for an up-to-date comparison.