PRESS RELEASE
Dixons Retail rationalises product line and acknowledges McAfee as a leading brand in the sector
Slough, UK - Oct. 17, 2012 - McAfee today announces the availability of their 2013 Internet Security product range via Currys and PC World, the UK's leading electrical retailers owned by Dixons Retail plc, in a consolidation of the Internet Security software range available in stores.
For the first time, Dixons Retail has reduced its range of Internet Security products from the current seven suppliers to just two. This move is designed to simplify the selection process for Currys and PC World customers, whilst improving their overall shopping experience by providing them with a choice of key Internet Security products.
"McAfee has been a consistently high performer within the Internet Security marketplace with many household names using its software," said Nick Viney, VP EMEA consumer, mobile and small business, McAfee. "This partnership with Dixons Retail shows their recognition of our brand and our commitment to bring that experience to the wider marketplace, so that all households can relax, safe in the knowledge that they are protected by some of the best security software available today."
"Currys and PC World are the UK's leading retailers in terms of the Internet Security market and, befitting our status, we want to offer customers the best most insightful shopping experience. We have therefore included one of the most recognised Internet Security brands within the UK," said Ryan Sambridge, Category Manager (Software), Currys and PC World. "McAfee offer high-end, high-quality products that complement our aims and our focus on the customer."
McAfee 2013 products that are in stock and immediately available at both Currys and PC World stores, as well as online, include:
McAfee All Access - enabling users to secure smartphones, tablets, netbooks, PCs and Macs with the optimal level of security protection for each device.
McAfee Internet Security - providing the most comprehensive and effective protection for customers on the Windows platform against virus and online threats. Available as a One- or Three-user solution.
McAfee Total Protection Three-User - the ultimate protection against virus, online and network threats for up to three users. Stops hackers and thieves, protects your personal identity and prevents any social network activity being compromised.
In addition, Currys and PC World will stock McAfee AntiVirus Plus, McAfee Family Protection Three-user and McAfee Dual Protection for Mac, and Windows One-user.
About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), empowers businesses, the public sector and home users, to safely experience the benefits of the Internet. The company delivers proactive and proven security solutions and services for systems, networks, and mobile devices around the world. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence network, McAfee is relentlessly focused on keeping its customers safe. http://www.mcafee.com
About Currys and PC World
Currys and PC World are part of Dixons Retail plc. With over 1,300 stores and online services spanning 28 countries, Dixons is widely acknowledged as one of Europe's leading specialist electrical retailing groups. Dixons employs over 38,000 people and provides top quality training to ensure their personnel can provide amazing customer service on products ranging from televisions to ovens, and computers to washing machines. Dixons Retail recently reported UK profits up 15% for the year.
About Dixons Retail plc
Dixons Retail plc is one of Europe's leading specialist electrical retailing and services groups, with retail and e-tail operations in 28 countries. Dixons Retail trades through 1,300 stores and online stores and employs 40,000 people. More than 100 million customers shop with Dixons Retail every year.
Dixons' retail and e-tail brands include PC World and Currys in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro and PC City in Italy, Kotsovolos in Greece, Electro World in central Europe, and Pixmania.com across Europe.
KNOWHOW, the UK's most comprehensive help, support and service infrastructure for electrical and computing products, was launched in the UK in 2011. Dixons also runs a multi-brand business-to-business operation in the UK.
For more information about Dixons Retail plc, please visit www.dixonsretail.com.
