PRESS RELEASE
A new computer can ruin the holidays because of the hassle in setting it up, even to the point some consumers may delay their purchase.
BELLEVUE, Wash. Dec. 21, 2011 - It is the peak of the PC buying season with many being purchased as gifts. Some shoppers, however, may not realize the complications their good intentions will cause the person receiving the new PC if it is given without Laplink Software's PCmover®.
The problem is rooted in setting up the new PC. Most consumers are used to their old PC's personality and don't know how to get their new PC set up the same way. They don't know how to get all of their data moved over, let alone find old CDs and serial numbers to reinstall all of their applications and apply all the preferred settings. That's where Laplink's PCmover comes in.
"Giving someone a new PC as a gift is like giving them a huge, shiny lump of coal if you don't include PCmover," commented Laplink's Director of Marketing Neil Minetto. "If consumers want to waste weeks just getting a new PC set up, that's their choice. But, they don't have to do that if they use PCmover, period."
The manual setup process includes:
- Finding old installation CDs, downloaded installers and serial numbers
- Applying preferred settings to the programs and operating system
- Creating user profiles and setting preferences for each profile on the old PC
- Finding Internet favorites and saving passwords and login information
The problem of setting up a new PC is perceived so poorly by consumers that many will put off purchasing one just to avoid the hassle. In a survey sponsored by Intel, out of 1,200 PC users, 39% felt that migrating from an old PC to a new PC was enough reason to delay purchasing a new PC. This is a problem that PCmover solves.
With PCmover, the setup is automatic. This includes:
- Transfer and installation of applications
- Transfer of operating system settings and application settings
- User profiles setup, multiple users supported
Users will no longer have to sacrifice hours of time and suffer multiple headaches to enjoy their new PCs.
"The move is very quick and automatic so users don't have to do more than do few clicks to tell PCmover on what to move," continued Minetto. "After the transfer is started, you can just kick your feet up, do some shopping or go to sleep. When PCmover is done, it can send you an email or a text message alerting you that it's finished and you can enjoy your new PC. It's the fastest way to set up a new PC, hands down."
Anyone wanting their loved ones to enjoy that new PC can get PCmover online at www.laplink.com or at most major electronics retailers in the US, Canada, Europe, and Japan.
About Laplink Software, Inc.
For nearly 30 years, Laplink has been the global leader in PC migration, file transfer, synchronization and remote access. Its innovative products and technology allow for the fastest file transfers and synchronization as well as protect users from data loss and identity theft. The privately-held company was founded in 1983 and is headquartered in Bellevue, Washington.
