New incentives from Symantec to drive Small Business sales

Press release

As part of its drive to help EMEA channel partners better serve their customers and become trusted advisors when it comes to small business management of data security, backup and recovery, Symantec will launch the Small Business Specialisation programme this autumn.

The Small Business Specialisation will be introduced for all Symantec partners who are already qualified at silver level and above, and who have expertise in understanding the unique requirements of small business customers. Further training will be made available, and partners will be rewarded for developing in-depth knowledge of Symantec's small business offerings. The benefits will include up to a 3% Volume Incentive Rebate programme and access to additional partner marketing funds focused on small business products.

Andrew Douglas, VP of Small Business for Symantec EMEA, says "Recent research we undertook showed that four out of ten small businesses buy their threat protection off the shelf from retail outlets , so there is huge scope for the channel to step in and offer support, advice and products to this market. It's vital that we are able to work with our partners to meet this need. The Small Business Specialisation is an important part of our drive to enable partners to better serve their customers."

Wayne Cockerill, Managing Director of Aindale, a Symantec partner, says "The Small Business market is a challenging one and these businesses often have a single user approach rather than looking at their business as a small enterprise that needs the right small business solution. Getting the right support from vendors really makes the difference in these sales. We're really excited about the Small Business Specialisation programme from Symantec; it will enable us to grow our SB customer base effectively by offering the best solutions."

Symantec products eligible for the programme are: