Calgary, AB – March 31, 2010 – CoolIT Systems, leaders in advanced liquid cooling technology, announced today the immediate availability of the ECO ALC through industry leading e-tailers including Tiger Direct, CompUSA.com, and CircuitCity.com, FrozenCPU, Amazon, Performance-PCs, NCIX, and at Fry's Electronics at retail locations throughout the country along with Frys.com.  It will also soon be available through Micro Center retail outlets.

CoolIT’s latest award-winning, elegantly engineered solution raises the bar for industry cooling standards by establishing a performance to price ratio never before attainable.  Many refinements have been made to the ECO's pump, radiator and water block resulting in a factory-sealed, maintenance free, easy-to-install, whisper quiet, superb performance and great-value cooling solution. 

"Since achieving the coveted CES Innovations award, there has been a high level of demand from the market to see what ECO can do" remarked Geoff Lyon, CEO of CoolIT Systems. "The results are in with editor’s choice awards from industry leading review outlets and the verdict is that ECO is a must have component to any mainstream or performance PC system."

The ECO is available now for $74.99.    For more information visit www.coolitsystems.com/index.php/eco.html.

To request additional product information and images or to schedule an interview with CoolIT CEO, Geoff Lyon, to discover more about the emerging trend of liquid cooling, please contact Public Relations representative Matt Shumate at (305) 576-1171 x15 or by e-mail at mattshumate@maxborgesagency.com.

About CoolIT Systems
CoolIT Systems has been working with industry leaders in the computer industry to research, design, and deliver next generation cooling products that provide a comprehensive solution while exceeding high OEM standards for reliability and maintenance-free operation. This carefully designed and patented technology unleashes the full potential of a PC, providing superior cooling performance while reducing system level noise and improving reliability of vital components. The CoolIT Technology can be found in the top names in performance computing like Dell, Alienware, Velocity Micro, Maingear, Biohazard, AVADirect and Shuttle.  www.coolitsystems.com