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Cooler Master Redefines Liquid and Air Cooling

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PRESS RELEASE

United Kingdom - Cooler Master with 25 years of innovation in thermal design and production, unveils a wide range of cooling products that is set to redefine liquid and air cooling. There is the revolutionary design in heat transfer with the Heat Column that allows exceptional performance in low-profile coolers. Smart features such as thermal detection and addressable RGB LED in liquid and air coolers offer users many options from Cooler Master. And increase co-development cooling products, puts Cooler Master at the forefront of thermal design.

Break-Through Design in Heat Transfer for MasterAir G100M

The revolutionary unified design of the Heat Column combines the contact with the CPU with thermal conductivity and
phase transition. The entire block of Heat Column (Ø41.2) is able to transfer a massive amount of heat away from the
CPU in the shortest distance possible. This break-through design enables low profile design of the MasterAir G100M to
reach TDP of 130W that matches performance of traditional heatsinks.

Certified Addressable 16.7 Million Color RGB LED with Temperature Detection

Cooler Master introduces addressable RGB LED with temperature detection to liquid and air coolers that are fully
certified by ASUS, Gigabyte, MSI and Asrock. The MasterLiquid ML240 SMART and MasterAir MA410M that not only
have stunning 16.7million color RGB customization, but features a SMART temperature detection that changes the
RGB lighting based on temperature of the CPU. Other addressable RGB coolers and fans without the temperature
detection includes: MasterLiquid ML240R, MasterLiquid ML120R, MasterAir MA410M, MasterFan MF120M and
MasterFan MF122R- Addressable RGB.

Co-Developed Cooling with Partners

Cooler Master continues to innovate with our partners by co-development of thermal solutions catered to their
products. With the upcoming AMD Raven Ridge, we have developed the A51 to ensure a low-profile cooler that is
optimized for this APU and with popular RGB LED features. With ASUS TUF Gaming motherboard, we have developed
and designed exclusive TUF Gaming themed dual tower cooler MasterAir MA620P and MA410M that will be first
shown at the ASUS and Cooler Master Suites.

About Cooler Master

Cooler Master is a Taipei-based, global computer components company with a 25-year track record in releasing innovative products that truly advance the industry. We are driven by a passion for the things that make building a PC such a unique, rewarding experience, and sustained by a vision that we can reinvent the way these machines are designed, made and used. From our landmark release of the first ever aluminum PC case to our groundbreaking switch to the modular format, Cooler Master is committed to bringing our customers and fans the utmost in choice and control. For more information on Cooler Master, please visit www.coolermaster.com or follow us http://www.facebook.com/coolermaster.