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MediaDevil gives iPad 2 screens a splash of colour

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PRESS RELEASE

Consumer favourite launches hassle-free screen protectors

London, UK, 15th December 2011 - MediaDevil, the brand behind the best-selling and most positively reviewed screen protectors on Amazon.co.uk, today announces the launch of its next-generation ‘hassle-free' Easyscreen screen protector for the iPad 2, which is available in ten vibrant colour options that match the colour tones of Apple's Smart Cover range.

"Even as a leading screen protector specialist, it took us over 12 months to perfect Easyscreen," explains MediaDevil founder, Callum Bush. "We can now provide the screen protector solution that so many tablet users have been crying out for - a truly hassle-free screen protector that can be applied by anyone in a matter of seconds, without bubbles appearing."

Unlike regular screen protectors, the MediaDevil Easyscreen uses no adhesive to stick to the viewable area of a device screen. Adhesive is only used around the Easyscreen border, which is coloured to ensure that any air trapped under the adhesive border is not visible.

The Easyscreen's matte texture shields against scratches and fingerprints, while retaining optimal touch sensitivity and feedback of the screen. The anti-glare screen protector is also 100% compatible with MediaDevil's popular Magicwand touch screen stylus and is available in black, white, silver, red, pink, blue, orange, green, purple and yellow colour options.

Bush added, "Easyscreen really gave us the edge in our recent victory at the UK Department of Trade & Investment's 2011 Business Innovation Awards, and we expect it to be a smash hit with our customers."

Pricing & Availability

Easyscreen costs £16.97 and can be purchased from www.Amazon.co.uk or www.MediaDevil.com.

About MediaDevil

Since beginning as a bedroom enterprise as recently as 2009, MediaDevil (formerly known as PhoneDevil) has established a cult reputation in the UK for the quality of its protective device accessories and for its refreshing customer service standards.

With the best-selling and most positively reviewed screen protector brand on Amazon.co.uk, and its recent victory at the UK Government Department of Trade & Investment's 2011 Business Innovation Awards, MediaDevil will now break into the wider consumer electronics accessory market with a Winter 2011 product range that will challenge the general public to liberate their devices through a theme of personalised protection.

For further information on MediaDevil, please visit www.MediaDevil.com.