I know of very few people who don't own a mobile phone. It's about as personal as technology gets. From checking status updates in the morning to idly browsing the web in the evening, it's no exaggeration to say mobile phones have a significant impact upon our everyday lives.
So choosing the right phone for you is, actually, an important decision. Some browse via specification, some go for the look and feel, and others simply upgrade to the latest iteration of a particular handset they've had for a while.
I've changed brands, operating systems and form factors over the years with little heed for brand loyalty. I'm happy enough with a Nokia Lumia 930 - yup, one of few Windows Phone users - and will only upgrade once the handset gives up the ghost: it remains good enough for my uses.
But what about you? Which handset(s) do you have an eye on for your next upgrade? Is it a case of more of the same or are you willing to jump operating-system ship and try something new. In a nutshell, which phone will you get next?