Sony have responded bitterly to Microsoft's TV and movie download service which is due to launch on November 22nd.

It's no surprise that Sony are slightly peeved at the fact that the new digital download service will launch just 5 days after the PS3 hits shelves in the US, and as if that wasn't enough, Microsoft are also releasing one of the most anticipated games of the year, Gears Of War, on the PS3 launch date of November 17th, and have cheekily named the day as 'Emergence Day' in a blatant attempt to take some of the shine of Sony's big day.

Sony took the opportunity to have a dig at Microsoft's new service by saying, "PlayStation 3's content is designed for everyone to enjoy right out of the box, no matter which configuration you purchase.We would never shut anyone out of the entertainment experience because they didn't have the money to buy the top of the line system..."

The console war is heating up and there's no doubt that we can expect some harsh words flying back and forth over the coming weeks.