New PS2 model hits Europe in October
by Steven Williamson on 4 July 2008, 10:33
Sony Computers Entertainment Europe (NYSE:SNE),
Quick Link: HEXUS.net/qan4a
Add to My Vault:
Asked why the company has decided to release a new model, SCE country manager Atindriya Bose told the Economic Times
"Sony PlayStation, over the last 13 years, has evolved as every gamer's aspiration. It has its own cult following and to grow this base, SCE wants to market PS-2 as gaming console for novices of all age groups and class."
“PS-2 is an entry-level console, which helps first timers to enter the gaming zone."
Bose dismissed the idea that the new PS2 would affect sales of the PS3.
“We do not market it as a PS-2 or PS-3. It is the experience of the PS that we market. PS-3 is for the next generation. People who are first timers in the gaming market want to pick up PS-2 and experience that, before upgrading to PS-3,” he said.
MCV is reporting that the new Playstation 2 will not be a discounted model as expected, but will retail at the same price as the latest model, £94.99.
Source :: Economic Times and MCV