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Intel creates Automated Driving Group (ADG)

by Mark Tyson on 30 November 2016, 11:34

Tags: Intel (NASDAQ:INTC)

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Intel has created a new organisation within its operating structure to keep up with the future of automobile and driving. The Automated Driving Group (ADG) is "solely dedicated to innovating the future of driving and designing the next generation of advanced driver assist systems and autonomous driving solutions," says a recent post on the official Intel Newsroom.

The news of the formation of the ADG comes in the wake of Intel CEO Brian Krzanich's recent keynote speech at the LA Auto Show Automobility Conference. In a clumsy segue from tech to driving Krzanich stated that "data is the new oil", before going on to announce $250 million in new investments over the next two years "to make fully autonomous driving a reality".

Former Intel IoT lead Doug Davis will lead ADG, with the help of Kathy Winter as VP and GM of the Automated Solutions Division (ASD), to deliver automated driving solutions. Notably Davis was so excited about the opportunity ahead that he has "postponed his retirement". Winter arrived at Intel earlier this year after working as VP of software and services for automated driving at Delphi. She was recognised for achieving the first cross-country drive by an autonomous vehicle last year.

Intel's ADG (and ASD) will work together with Delphi and Mobileye to build an affordable self-driving car platform. The trio intend to utilise Intel's processors combined with a camera and radar-driven self-driving system created by Mobileye and Delphi. Automakers will be able to purchase the platform from 2019 or thereabouts, and it is expected to be attractive as it sidesteps more expensive sensor tech such as LiDAR.

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